A Sneaker Peek Inside New Balance’s Flagship Store

New Balance opened its first U.S. global flagship store at Boston Landing in Brighton on June 24, 2016. To celebrate the company’s longtime commitment to its local community, Team NB athletes Brock Holt and Christian Vazquez of the Boston Red Sox joined youth from West End House Boys & Girls Club for a private event on June 22. Our young people got a first look at the store before it opened to the public as the athletes helped them pick out and try on new shoes, answered their questions, and took photos. Read more about this exciting experience in Boston Business Journal, Boston Herald, and Wicked Local.

New Balance shopping spree - Red Sox players

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